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Website, Lead Generation & Google Ads
for Piano Teacher in Mainz
Project Overview
In this project, I completely rebuilt and optimized the online presence of a piano teacher based in Mainz, Germany. The main goal was to increase online visibility, attract qualified leads, and establish a sustainable digital marketing strategy.
Challenges
Initially, the piano teacher had no professional online presence, relying solely on offline marketing. Additionally, the available budget for online marketing was limited, making it crucial to optimize every investment for maximum efficiency.
Technologies & Tools
WordPress (Elementor)
Google Ads
Marketing Automation (Email Funnels)
Google Analytics 4
Search Engine Optimization (SEO)
Approach
1. Target Audience Analysis and Keyword Research
Conducted comprehensive keyword research focusing on local search terms related to piano lessons in Mainz and nearby cities.
Defined clear audience segments.
2. Website Development using WordPress & Elementor
Designed and developed a responsive, user-friendly website using WordPress and Elementor.
Created intuitive navigation and compelling call-to-action elements.
Ensured easy maintenance and updates by leveraging Elementor’s drag-and-drop capabilities.
3. Lead Generation Setup
Implemented an easy-to-use contact form optimized for conversions.
Established automated email workflows, including confirmation emails and follow-up sequences.
Streamlined user interactions to enhance the overall user experience and increase conversion rates.
4. Google Ads & Marketing Automation
Set up targeted Google Ads campaigns focusing on highly relevant local keywords.
Monitored and optimized campaign performance regularly, improving CPC and conversion rates.
Integrated automated marketing funnels for efficient handling of leads and inquiries.
5. SEO & Analytics
Performed on-page SEO optimization, including meta tags, headers, page speed improvements, and image optimization.
Configured Google Analytics 4 to accurately track user behavior and campaign effectiveness.
Created and optimized the Google Business Profile to increase local visibility and credibility.
Results
Achieved over 20 qualified leads within the first few months after launching.
Successfully converted 10 leads into long-term students.
Significantly improved organic online visibility through SEO and Google Business listings
Experienced consistent organic growth, steadily reducing reliance on paid advertising.
Enhanced professional branding and market positioning through a visually appealing and professional website.
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After filling out this form or reaching out via WhatsApp, I will get back to you as soon as possible. Together, we’ll discuss how we can achieve your goals in online marketing—tailored specifically to your business, with minimal effort on your part, and in the most efficient way possible.
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